Discovery Sport Industry


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It’s almost unheard of for an agency barely twelve months old to be shortlisted for the industry’s most prestigious awards – The Discovery Sport Industry Awards.

The Discovery Sport Industry Awards reward the greatest achievements across the entire business of sport, including the most outstanding and innovative work in marketing, PR, advertising, community investment and sponsorship. The Official Shortlist includes campaigns and brands from 15 different sporting codes including rugby, football, cricket, mixed martial arts, cycling, athletics, basketball, boxing and horse racing.

What is even more impressive is that we are a CONNECTIVATION ™agency up for an award amongst sport sponsorship heavy weights with many years of experience. We are nominated in the category of Best African Sponsorship for our SABMiller – Castle Lager & FC Barcelona – The Perfect Partnership alongside Barclays, Bidvest and the NBA.

To top it all off our two of our sister companies are also nominated in the following categories –Sport Development Programme of the Year, Best Integrated Sport Marketing Campaign and Sport Agency of the Year (EXP South Africa + TheGrind PR)

The person that made it all come together, our very own Erica Mbuzwana had this to say about the why it made sense to enter the awards this year “The CASTLE Lager brand has been involved in football for many decades across platforms such as COSAFA Cup, La Liga, EPL, as well as being sponsors of African national teams and leagues on the continent. This has led to the Brand proposition of INSPIRING PERFECTION being brought to life. For the brand the formula was ‘perfect’ partnership, which required two equally ‘perfect’ variables. Both CASTLE Lager and FC Barcelona inspire and strive for perfection in all that they do, and have been received positively in the minds of their consumers.”

We now wait eagerly for winners to be announced at the star-studded ceremony at Sandton Convention Centre on 12th February 2015.

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On November 21, 2014

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